Bidbrain customer case - Supplements store Bodylab on Google Shopping

Bodylab “Teaming up with BidBrain helped us to decrease our CoS while increasing sales in a market where we had some challenges. It was super easy from the very beginning, and they are always there to help or answer our questions if needed – it is a pleasure to work with them.” - Head of Performance Marketing at Bodylab

E-commerce segment: Health and nutrition
Customer: Bodylab
Market/Markets: Sweden
Previous bidding/solution: Google Smart Shopping
Priorities: Wanted to increase their ROAS and conversion value
Measuring: ROAS (Return on ad spend)
Google importance: Medium to high

This customer wanted to increase their ROAS together with their conversion value. In less than a month, Bidbrain managed to not only increase ROAS but also conversion value with +39%. This was done by the advanced AI clustering algorithm, that managed to activate a broader part of the customers product feed. With Bidbrains transparent reporting and bidding insights, the customer managed to increase the quality and volume for their retargeting campaigns.