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Electronics

Bidbrain customer case - Electronics e-commerce on Google Shopping

5 min read
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Electronics

  1. Customer profile

  2. E-commerce segment: Electronics

  3. Market/Markets:

    Sweden

  4. Previous bidding/solution: Google Smart Shopping

  5. Priorities: Wanted to increase their ROAS and get more transparency

  6. Measuring: ROAS (Return on ad spend)

  7. Google importance: High

Transparent reporting & bidding insights

With Bidbrains advanced AI bidding technology the customer managed to filter out extremes such as too high bids in their historical data, and optimise the bids towards the best converting clicks. By automatically rewriting the product titles, Bidbrain managed to increase relevance for the high converting clicks and allocated less or no budget on low converting clicks. With these adjustments we increased their ROAS by +55%.

Electronics

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