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Bidbrain customer case - Electronics e-commerce on Google Shopping
E-commerce segment: Electronics
Previous bidding/solution: Google Smart Shopping
Priorities: Wanted to increase their ROAS and get more transparency
Measuring: ROAS (Return on ad spend)
Google importance: High
Transparent reporting & bidding insights
With Bidbrains advanced AI bidding technology the customer managed to filter out extremes such as too high bids in their historical data, and optimise the bids towards the best converting clicks. By automatically rewriting the product titles, Bidbrain managed to increase relevance for the high converting clicks and allocated less or no budget on low converting clicks. With these adjustments we increased their ROAS by +55%.
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