Sports
E-commerce segment: Sports
Customer: Sporting equipment
Market/Markets: Sweden
Previous bidding/solution: Google Smart Shopping
Priorities: Wanted to lower their CoS and increase sales
Measuring: COS (Cost of sale)
Google importance: High
This sporting equipment customer used Google Smart shopping before but wanted to optimise their CoS and increase sales. Bidbrain managed to lower their CoS with -21% compared to previous year and managed to increase their sales with +138% thanks to Bidbrains feed optimisation and advanced AI bidding and clustering algorithm.
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