1. E-commerce segment: Sports

  2. Customer:

    Sporting equipment

  3. Market/Markets:


  4. Previous bidding/solution: Google Smart Shopping

  5. Priorities: Wanted to lower their CoS and increase sales

  6. Measuring: COS (Cost of sale)

  7. Google importance: High

This sporting equipment customer used Google Smart shopping before but wanted to optimise their CoS and increase sales. Bidbrain managed to lower their CoS with -21% compared to previous year and managed to increase their sales with +138% thanks to Bidbrains feed optimisation and advanced AI bidding and clustering algorithm.

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