Priorities: Wanted to lower their CoS and increase sales
Measuring: COS (Cost of sale)
Google importance: High
This sporting equipment customer used Google Smart shopping before but wanted to optimise their CoS and increase sales.Bidbrain managed to lower their CoS with -21% compared to previous year and managed to increase their sales with +138% thanks to Bidbrains feed optimisation and advanced AI bidding and clustering algorithm.
You can generate a free pre-analysis report, by booking a demo with our experienced team.