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Bidbrain customer case - Sporting goods e-commerce on Google Shopping

5 min read


  1. Customer profile

  2. E-commerce segment: Sports

  3. Customer:

    Sporting equipment

  4. Market/Markets:


  5. Previous bidding/solution: Google Smart Shopping

  6. Priorities: Wanted to lower their CoS and increase sales

  7. Measuring: COS (Cost of sale)

  8. Google importance: High

Transparent reporting & bidding insights

Bidbrain managed to lower their CoS with -21% compared to previous year and managed to increase their sales with +138% thanks to Bidbrains feed optimisation and advanced AI bidding and clustering algorithm.


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